Bill Roth, Ulitzer Editor-at-Large

Bill Roth

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Major Publishing House Chooses Sophia For Book Discovery

The method of marketing and selling books has changed dramatically since eBooks
have taken the publishing industry by storm. EBooks are retailed online, requiring the
front-of-store book displays to be emulated digitally. Sophia for Publishing acts as
the digital in-store marketer, placing books of interest directly in front of consumers
who become more likely to be moved to purchase. One of the world’s largest trade
book publishers has taken the lead in directly promoting book discoverability to its
consumers, and they have found an able service partner in Sophia Search due to its
exclusive semantic discovery tools.

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More Stories By Bill Roth

Bill Roth is a Silicon Valley veteran with over 20 years in the industry. He has played numerous product marketing, product management and engineering roles at companies like BEA, Sun, Morgan Stanley, and EBay Enterprise. He was recently named one of the World's 30 Most Influential Cloud Bloggers.