Bill Roth, Ulitzer Editor-at-Large

Bill Roth

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Big Data is Big Opportunity for Channel Despite Skills Shortage

ChannelBiz interviews Bill Roth (VP of Marketing, Nexenta) on how the channel can help drive adoption of newer technologies to manage Big Data.

Big data offers exciting possibilities for the channel, but a shortage of skilled staff able to extracting meaning from the huge swathes of data could slow uptake of services.

Recent studies have shown that businesses are looking to implement big data analytics as soon as possible. Big name firms such as IBM and SAP are throwing their weight behind services, with SAP opening its HANA services up fully to the channel recently.

However there is widely believed to be difficulties in delivering on a large scale with a relatively small pool of talent attempting to provide services, while some say that the technology itself is still too immature for widespread use.

Bill Roth, VP of Marketing, Nexenta Systems says that with the technology to an extent in its infancy, the channel can play a pivotal role in easing firms into implementing big data.

"There is a huge opportunity for the channel to provide big data services. Most software today is in its early stages and it requires a lot of apps and specific knowledge, which is perfect for driving billable hours for the channel."

Bill Roth, VP of Marketing, Nexenta

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More Stories By Bill Roth

Bill Roth is a Silicon Valley veteran with over 20 years in the industry. He has played numerous product marketing, product management and engineering roles at companies like BEA, Sun, Morgan Stanley, and EBay Enterprise. He was recently named one of the World's 30 Most Influential Cloud Bloggers.