Bill Roth, Ulitzer Editor-at-Large

Bill Roth

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In my last post I discussed 5 of the top 10 drivers: exponential growth in demands, massive profitability for legacy storage vendors, hardware commoditization (and Sandy Bridge), Silent data corruption, and “developers, developers, developers and the cloud.”

In this post I continue on with the next 5 of the top 10.  These are not necessarily in order.

6. VDI - Virtual Desktops

Today’s desktops work.  But they are extremely expensive to support.  Virtualization has enabled yet another run at improving desktop management and the signs are positive that VDI will transform desktops.  The analysts I’ve spoken to suggest that 50% of desktops may be virtualized over the next 5 years; even if it takes 10 years this transition will shift tens of billions of dollars onto a new approach to desktops.

At the OpenStorage summit we hosted last October both Citrix and VMware engineers spoke about why NexentaStor and OpenStorage was better for VDI.  Those talks are here.  You can also see an interview with Daniel Beveridge of VMware here.

The high-level reasons: 1. Massive IOPS cost-effectively thanks to ZFS hybrid storage pools leveraging SSDs and 2. The ability to use NexentaStor as a VSA.  Point #2 was actually an important reason we decided to be a software only business; even in 2007 you could see storage software *on* virtualization platforms as being on the way.  Again, click through to learn about these and expect to hear more about VDI over the next few weeks and months.

7.   Server channel selling storage

Today’s server channels are increasingly selling storage as well.  They have tremendous reach - Intel, Supermicro, and LSI each size the number of target channels as over 15,000.  LSI has reported that they are now selling almost as much storage hardware via the channel as they are via their traditional OEMs.

Storage sold as software fits well into this channel, which has much greater overall reach than the legacy storage channel.  And they include HP, Dell, IBM and of course Supermicro, Intel and other resellers.

NexentaStor is now sold by over 150 channel partners, many of which have become Certified Partners.  Three or four additional partners contact us each day.

8.  BRICs

BRICS are revolutionizing the world.  Finally, the developing world is catching up with the developed world.  As this happens, they are leapfrogging legacy technologies.  For example, many have gone from a poor wireline infrastructure to adopting wireless at a greater rate than countries such as the United States.

We see this happening in storage as well.  These dynamic countries do not have as much of the legacy storage installed and are moving straight to open, next generation systems such as NexentaStor.  NexentaStor being adopted around the world by an increasing number of local partners and end users, including Rediff in India,Mosqit and Trinity in Russia, and one of our best partners, Data Fault Tolerance in China.

9. Disaster Recovery for the masses

In the past it was cost prohibitive for SME companies to have a highly resilient enterprise, one able to survive disruptions to their office locations and data centers. SunGuard-like solutions were available for the big guys, but these basically entailed building a replica of your work environment in a different location.

Today, especially as VDI matures, SMEs are able to buy services from partners like our CBI Connect in NYC.  CBI offers consulting services to medium and large enterprises in NYC and Southern California.  These services include designing overall IT infrastructures; as an additional service CBI offers to host replicated VMs of key applications in their data center for their customers thereby enabling business continuity.  They use NexentaStor with our VM Data Center plug-in to deliver these services.

Other storage solutions cannot easily provide the foundation for these DR services.  They lack the VMware integration, the ZFS based replication, and the ability to do compression and deduplication on a single box.

10.  Last but not least, OpenStorage

OpenStorage and NexentaStor was mentioned in all of the above and I think not unnaturally.  In addition to all the above NexentaStor uniquely eliminates the vendor lock-in and outrageous mark-ups of legacy storage solutions.

Thank you for reading and for commenting below.  What are your favorite other lists of top trends?  And what trends did I miss?

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More Stories By Bill Roth

Bill Roth is a Silicon Valley veteran with over 20 years in the industry. He has played numerous product marketing, product management and engineering roles at companies like BEA, Sun, Morgan Stanley, and EBay Enterprise. He was recently named one of the World's 30 Most Influential Cloud Bloggers.