Bill Roth, Ulitzer Editor-at-Large

Bill Roth

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A new coat of paint

It’s been a long and winding road since we first invented the log management market back in 2002. On this day, when our marketing team are kicking back with margarita’s to celebrate the new look website, I thought we’d ask the way-back machine what we used to look like.

Can you spot any of our competitor’s current websites foreshadowed here?


and so it begins


we changed our name to FireVue (yikees!)


we’re back to LogLogic and the orange pen was purchased


we purchased a black marker in 2007, and Log Power was born.


we finally learnt the art of blended palettes.


and here we are, all subtlety and Google optimized

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More Stories By Bill Roth

Bill Roth is a Silicon Valley veteran with over 20 years in the industry. He has played numerous product marketing, product management and engineering roles at companies like BEA, Sun, Morgan Stanley, and EBay Enterprise. He was recently named one of the World's 30 Most Influential Cloud Bloggers.