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Bill Roth, Ulitzer Editor-at-Large

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The sincerest form of flattery

Last week as everyone knows, HP purchased ArcSight for a boat load of cash. While some of the smaller vendors may have panicked, we viewed this as a good thing. Our Chief Logger (Guy Churchward), did a round of interviews saying that the acquisition validated our belief in IT data management as a tool for compliance, security and IT operations.

We were feeling pretty good.

We’re the major independent player in what is now recognized as a hot market. We’d just released LogLogic 5, creating new messaging around ‘360 Insight’ and ‘Get. See. Use.’, and we’re VMware’s favorite logging partner. Web traffic is up, the phones are ringing, and we smoothly sailing towards our quarterly goals.

And then yesterday morning, without warning, we received a huge compliment: ArcSight launched Logger 5.0. True, there are some saying it’s just version 4.0 delivered without the tin, but that’s not how we’re seeing it. We think it’s yet another validation of our strategy, our marketing and our general philosophy. We’re also very pleased that they paid attention to The LogLogic Story that I showcased here in 11 chapters (12345678 , 91011).

So, I’d like to say a big thank you to HP for the validation of the market place, and give a shout out to Arcsight for recognizing that both our product and our marketing are the new SIEM benchmark. (Next time we do something big we’ll make sure we send you marketing copy in advance so you don’t have to copy so obviously.)

It's never good to be on your own, and it feels great to be the benchmark.

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Bill Roth is a Silicon Valley veteran with over 20 years in the industry. He has played numerous product marketing, product management and engineering roles at companies like BEA, Sun, Morgan Stanley, and EBay Enterprise. He was recently named one of the World's 30 Most Influential Cloud Bloggers.