Bill Roth, Ulitzer Editor-at-Large

Bill Roth

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The LogLogic Story – Chapter 8


Our ‘see’ is simply the biggest, fastest, most scalable and complete IT data warehouse available today. We have one customer that currently gives us 53 BILLION logs per day. Twitter (not a customer), we estimate, produces 127,000 log messages per second. Our biggest box peaks at 250,000. This level of scalability means that if you’re considering building a large datacenter, we’re the only people you should talk to.

But we’re more than just scalable. Our warehouse specializes in structuring unstructured data. We take the data from our Universal Collection Framework and automatically identify it – no more tedious manual configuration the way you do with other vendors. We then feed that IT data into our taxonomy where we add the insight. We take information from asset databases, from active directories (LDAP) and use it, along with our deep knowledge of events, to turn error code 14 on device w3q into “Andy (West Sales) failed to gain external access to main CRM system.”

This insight comes from our unique patent pending taxonomy. But we don’t know everything. You may have a device we’ve never heard off, an application you built yourself, or something that’s so old it’s unique to your environment. Using our Log Labels technology you can, using a simple drag and drop GUI, teach our taxonomy about your uniqueness. And of course, we do this in an enterprise-class fashion. You define data just once, it gets added to a central library of terms, and is automatically pushed to all your appliances. The next version of this will enable you to share your work with the greater community, meaning as an industry, we can finally tackle the long tail of IT data sources.

To be a good corporate citizen, we of course have to play nicely with others. And so we have an open storage system that scales using our own disks, or plays nicely with your corporate SAN’s and NAS’s. It also uses a unique open forwarding technology so we can share our enriched view of the world with any vendor you wish.

And again, we have open APIs, so we’re extensible should we not entirely meet your needs.

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More Stories By Bill Roth

Bill Roth is a Silicon Valley veteran with over 20 years in the industry. He has played numerous product marketing, product management and engineering roles at companies like BEA, Sun, Morgan Stanley, and EBay Enterprise. He was recently named one of the World's 30 Most Influential Cloud Bloggers.