Bill Roth, Ulitzer Editor-at-Large

Bill Roth

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The LogLogic Story – Chapter 5

The difference is clear

Our approach is different. Firstly, there’s no spaghetti! Ours is a simple world where all data, regardless of source or type, is centralized, augmented, enriched, parsed and understood, then smartly passed onto the appropriate visualization tools. We aim to create a virtual information pool that enables you to see 360 degrees of your operation; to provide you insight into the workings of your infrastructure.

Over on the left we have what we’re calling ‘Get.’ This is our Universal Collection Framework technology – our unique ability to capture audit trail information from almost any device, in almost any format and then securely and wisely move it to a central store, regardless of LAN or WAN complications.

In the center we have ‘See.’ This is our uniquely, massively scalable IT Data Warehouse, currently represented by our ST range of appliances. If you think of Google for a second you’ll understand why we call this ‘see.’ You know there are a million places on the web to book a flight. But rather than reach into the net and try each site directly, if you ask Google, it will do the search for you. It will display results directly. It will order them in terms of popularity and augment your view of those travel companies, giving you greater insight than you would have gotten if you’d visited all the sites directly yourself. Google enables you to see the raw information in a new way. That’s what we do. We enable you to see your IT data in new and insightful ways.

Over on the right we have the ‘Use’ column. Here we list all the visualization tools you may need. Some we make, others we expect you to source elsewhere. Regardless, they are all able to reach into the warehouse, without all the spaghetti, and be fed enriched, consistent information.

‘Get, See, Use.’ A simple solution to a very complex problem. We provide visibility, control, and improve security without adding all the complexity that others rely upon. There’s also an openness implied in this diagram. We offer an expansible framework, so if our ‘get’ doesn’t meet your exact needs, you can add something else. If our ‘see’ isn’t quite what you need, you can extend it. And if our ‘use’ is not a perfect match, you can use someone else’s.

When you go with our solutions you’ll also find that we pride ourselves in building technology that is simple to use and easy to deploy.

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Bill Roth is a Silicon Valley veteran with over 20 years in the industry. He has played numerous product marketing, product management and engineering roles at companies like BEA, Sun, Morgan Stanley, and EBay Enterprise. He was recently named one of the World's 30 Most Influential Cloud Bloggers.