Bill Roth, Ulitzer Editor-at-Large

Bill Roth

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Google Latitude: A location update

I recently wrote about the notion of Location as the new element of identity. I have since started playing with Google Latitude. It is a more formal version of the MoosTrax app I wrote about, but it is also harder to use.

Don't get me wrong, the Mobile App I used on my Blackberry Bold is great, but the web version is really hard to use. I have to get through what seems like 2 different kinds of validation. I realise that there are security concerns around giving up your location, but I am not worrted about this. If I do not want people to know where I am, I'll turn the app off. Also, I have to click my way to getting a code snippet written for me. All of this appears in an iframe with I found hard to use on my personal Joomla site.

That notwithstanding, the mobile app is sufficiently cool to warrant my continued usage. I will post an update after I run it through some more paces. You can see an example of the Google Latitude on my home page.



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Bill Roth is a Silicon Valley veteran with over 20 years in the industry. He has played numerous product marketing, product management and engineering roles at companies like BEA, Sun, Morgan Stanley, and EBay Enterprise. He was recently named one of the World's 30 Most Influential Cloud Bloggers.