Bill Roth, Ulitzer Editor-at-Large

Bill Roth

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Google Latitude: A location update

Google Latitude

I recently wrote about the notion of Location as the new element of identity. I have since started playing with Google Latitude. It is a more formal version of the MoosTrax app I wrote about, but it is also harder to use.Don't get me wrong, the Mobile App I used on my Blackberry Bold is great, but the web version is really hard to use. I have to get through what seems like 2 different kinds of

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Bill Roth is a Silicon Valley veteran with over 20 years in the industry. He has played numerous product marketing, product management and engineering roles at companies like BEA, Sun, Morgan Stanley, and EBay Enterprise. He was recently named one of the World's 30 Most Influential Cloud Bloggers.