JOIN US for the Sophia for Advertising Webinar on May 8th. Register Today.
This webinar will introduce you to Sophia and its latest product, Sophia For
Advertising. Sophia’s advertising technology provides a new approach to
building target audiences, by understanding the content that users are
interested in.
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(ed. note: this is the first in a series of posts describing our technology.)
Text Analytics
Textual analytics is the process of software determining the content of a
document so that human “consumers” can more readily find and/or work with
that content. Textual analytics software takes many forms. Most people are
familiar with the generic phrase search engine, for example, which is a very
specific type of analytics software designed to allow users to find
information within a larger document set.
Regardless of its form or function, any analytics software must ingest the
textual ... (more)
Tired of being annoyed by online ads targeted at you that just make no sense?
Have you evolved to unconsciously ignore those ad windows that often revoke a
response best described as “huh?”? Any of these feelings sound familiar?
I looked for airline tickets/hotel reservation two days ago, even completed
my booking. Why am I still being shown travel ads for days after? Why is
Facebook targeting me with random ads that have nothing to do with me? Why
does Facebook think I’m overweight and looking to lose weight? I think they
think I’m a gender and sexual orientation different from w... (more)
Greg Schulz wrote a great piece on "Valueware", and I wanted to syndicate it
here. He frames it in terms of "TrueValue Hardware", a place where I spend a
decent amount of money. He rightly urges vendors to consider the Value of
what they are providing. So, Here it is:
I am surprised nobody has figured out how to use the term valueware to
describe their hardware, software or services solutions, particular
around cloud, big data, little data, converged solutionstacks or bundles,
virtualization and related themes.
Cloud and virtualization building blocks transformed into Valueware
... (more)
Cloud Computing Expo on Ulitzer
The most anticipated talk of the day yesterday, at the 4th International
Cloud Computing Conference & Expo, was by the deputy CIO of the CIA, Jill
Singer. Her talk was entitled, "Enterprise Cloud Computing, the
Infrastructure’s Final Revenge."
She acknowledged the problem with defining Cloud Computing, and then went on
to give her paragraph-length definition of “the cloud”. Her talk focused
on the part of the Cloud behind the firewall.
“Today’s CIO must increase the flexibility of the infrastructure,” said
Singer. “Today’s CIO must manage cost to... (more)
Bill Roth is VP of Products and Marketing at Sophia in Silicon Valley. He is formerly the Vice President of the BEA Workshop Business Unit. Prior to this he was Chief Technical Evangelist for Epiphany. With over 20 years in this industry, he has played numerous product marketing, product management and engineering roles at companies like Sun, Morgan Stanley, and GSI Commerce. He was recently named one of the World's 30 Most Influential Cloud Bloggers.
Alan Williamson
Jeremy Geelan
Joe Winchester
Surekha Durvasula
Giles Proctor
Tom Flynn
Leonard Johnson
Patrick Pushor
Bob Evans
